As our name calls for a relentless step up, we are committed to a perpetual improvement in our methods, work quality and support while staying pragmatic and result-oriented. Our work and ethics are informed by essential values and guiding principles that are deeply incorporated in our culture.
Our founders come from the world of strategic consulting and digital marketing where leveraging data has transformed the marketing business over the past 10 years.
Thanks to its tech maturity and heavy investments, marketing has been the laboratory and the genesis of data-driven organizations.
Outside of marketing, the other functions (HR, Finance, Sales, Logistics,…) are following a path which is too often guided by tools instead of use cases and their decisions are, most of the time, insufficiently backed by data.
The transformation toward full data-powered organizations requires a combination of expertise that our founders have assembled together: strategic consulting, technology, data and change management.